Students and new Nova Scotians will receive $10 vouchers to farmers’ markets again this year, as Nova Scotia Loyal helps people discover and enjoy locally-grown and -crafted products – while supporting farmers, producers and small businesses.
Students from pre-primary to Grade 12 will receive the vouchers, provided through the Nova Scotia Loyal Farmers’ Market Voucher Program in May. Post-secondary students will receive theirs in the Fall, and the Immigrant Services Association of Nova Scotia and YREACH (a YMCA support program) will distribute vouchers to newcomers throughout the year. Vouchers may be redeemed at participating Farmers’ Markets of Nova Scotia locations until December 31.
In 2025, 29 per cent of redeemed vouchers were from a first-time visitor to a farmers’ market, with those visits resulting in $787,730 in purchases from local producers. More than 2,000 businesses have joined the Nova Scotia Loyal movement.
